Vibe, Mood, Energy | Or, Bust-Time Reenchantment

Mitch Therieau

The products of mass culture have learned to speak a new language: the language of the occult. Come in, an app pleads, and listen to an algorithmically curated playlist of songs that “fit the vibe.” “We caught a vibe!” yelps a voice in one of those songs; it isn’t immediately clear whether this means caught as in brass ring or caught as in disease. It’s hard, a marketing email laments,...

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